Neighborhood Exposure

A good marketing strategy begins in your own neighborhood. Many prospective buyers drive neighborhoods for weeks prior to purchasing a home. Frequently, neighbors have friends or relatives looking in a particular neighborhood or they are thinking of switching homes themselves. Here are some proven neighborhood exposure strategies:

The Yard Sign

A visible "For Sale" yard sign is essential for marketing your home. Consider placing directional arrows to draw buyers searching particular neighborhoods.

Property Flyer

When looking for a home, it is easy for buyers to become confused. A quality flyer with photos, the price, address, and details of the home will keep your property at the top of their list.

Neighbors

Consider distributing postcards or flyers to 50 or 100 homes surrounding your home. Neighbors themselves may want to move or they may know someone wanting to live in your particular neighborhood.

Open House

Open houses can be an effective strategy for attracting interested buyers. But, don't put too much hope in them. The odds are against exactly the right buyer appearing during the hours of your open house.

Creating Your Flyer

Depending on your proficiency, there are several ways to make a flyer.

• Use a graphic company such as Alpha Graphics or Kinkos.
• Microsoft Publisher allows you to create professional flyers.
• Microsoft Word can create a simple flyer.
• Specialized software programs available at computer stores or on the Internet.