Local Exposure

According to the U.S. Census Bureau, nearly 9 in 10 people move within 15 miles of their existing home. Using local media to raise awareness of your house can sometimes be a useful strategy. However, be prudent with your spending because advertising has shown to be only marginally effective in actual practice.

Compelling Headline

Think back. What one thing most attracted you to your home? Distill that thought down to two or three words. The same thing will most likely attract the next buyer.

Informative Body

Select 2 or 3 attractive features and then describe the benefits the buyer may enjoy. Never leave out the price. Always include basics such as the number of bedrooms, bathrooms, and square footage.

Invitation To Act

Invite the reader to call by ending the ad with a phrase such as "call now" or "please call" followed by your phone number. If your home is displayed on the Internet, include its web address.

Should you cooperate with Real Estate Agents?

When you run an ad, you will attract the attention of Realtors. We recommend you include Realtors in your strategy because:

• Realtors represent nearly 90% of all buyers.
• Realtors work with out-of-town buyers.
• A Realtor may represent the right buyer for your house already.
• Realtors have all the needed legal contracts and training.

Recognize, however, Realtors will work with listed properties first and "for sale by owners" last. To avoid unwanted calls, tell agents that you are working with @Home Realty Network.